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Hotel Automation Solution Challenge in Hotel Industry

Hotel automation is currently setting the bar for hotel technology. It provides a variety of new opportunities and services to enhance the hotel guest’s in-room experience, including keyless entry, automated check-in and check-out, digital concierge, and the elimination of energy waste in rooms, all without the need for human interaction. However, there are some challenges of hotel automation but the good news is that these challenges don’t even come close to outweighing the advantages of automation, and they’re usually simple to resolve. Here’s a look at some of the most common concerns, as well as details on how to deal with them.

The Challenges of Hotel Automation Solution

Multiple Vendors

You’ll meet with multiple vendors offering different solutions to different aspects of hotel automation solution, from marketing solutions and revenue management solutions to distribution automation software, CRM software, and reputation management solutions, just as you would with any other industry product. Multiple contracts, support systems, payments, communications, and so on can make vendor administration difficult (even if you discover a solution that automates it!). It could also lead to a lack of centralised data storage for your hotel’s systems, which could cause problems in and of itself.

Keep an eye out for all-in-one automation platforms that take care of diverse parts of hotel automation in one solution – with one vendor – to avoid a situation where you spend more time managing vendor relationships than guest interactions.

Installation and Integration

Hotel automation solution challenges in hotel industry in Singapore.

The first problem you’ll face with hotel automation is the vast amount of software options available, each with hundreds of distinct features and capabilities that all appear to be necessary for your organisation. Due to the lack of integration capabilities in many of these systems, communication across the various software solutions could become a genuine pain.

All modules and systems must be properly connected to enjoy the benefits of these solutions, guaranteeing that they can share data and act as a unified solution in real time. This is a prevalent problem with old software systems, when hotels are caught by out-of-date capabilities and prohibitively expensive integration.

Solving this problem necessitates an emphasis on comprehensive or all-in-one software solutions, with centralized data integration, publicly available application programming interface (open API), and customizable options, as well as the capacity to make system-wide rapid upgrades.

Continual Support

Installing a software solution is merely the first step, as every tech-savvy company understands. Although these systems are designed to save you time and make mundane tasks easier, that doesn’t imply you should install them and then forget about them. Businesses who choose solutions that don’t include assistance as part of the package, or that come from tiny vendors that may not be around or capable of providing the help your company need, are setting themselves up for future difficulties that will be costly.

High-tech automation software, like any other tech solution, will benefit from good support. It’s vital to find a company that provides excellent after-sales care, is well-established in your area (including through third-party support providers), and will be there for a long time. Staff will most likely need to be trained on how to use the software, and hardware may need to be upgraded to operate these solutions, thus these systems will need to be maintained and upgraded on a regular basis. You must be able to rely on a well-established partner who can assist you with anything from troubleshooting to data security and everything in between.

Holding On To Legacy Systems

This is more of a hotel business management difficulty than a hotel automation software challenge. It may be difficult to abandon a costly software solution that your company purchased 10 or 15 years ago. As a result, many hotels are looking for hotel automation software that can integrate with existing systems (for example, outdated accounting software). This is a legitimate concern for a hotel, but it has the potential to detract from the benefits of these solutions by resulting in half-baked systems or continuous technical challenges.

To address this issue, it’s critical to see these expenditures in a new perspective and alter the strategy to acquiring and integrating digital and automation solutions. Hotel automation isn’t a frill or a luxury; it should be viewed as an essential capital investment that should be treated as such during the procurement process. Create a strategy ahead of time, budget correctly, and then put it into action.

Shiny Object Syndrome

This is a major issue in the tech industry, and it’s one that we all get caught up in at times. We live in an age of instant gratification, when value is often equated with what’s new rather than what works, and it’s easy to get caught up in the glitz of a new product or service before you’re convinced it’s the greatest solution for you.

The best way to address this is to work with a trusted partner who can evaluate your current solutions and systems technically, make recommendations based on delivering functional and meaningful results, and work from the foundation of your hotel automation process outwards to implement the less exciting but functional essentials first, before moving on to add-ons.

Let’s wrap things up. Hotel automation software is unquestionably here to stay, and it’s easy to see why. The benefits are significant and necessary in an industry that is not only competitive but also driven to consistently improve consumer engagement and experience. Hotel automation issues exist, but they may be handled by carefully researching alternatives, selecting a partner that can provide an integrated, effective solution as well as support, and avoiding solutions that don’t meet your business or customer needs. The advantages are obvious, and the problems can be overcome. Automation is clearly the way of the future, and the sooner you embrace it, the sooner your company will reap the benefits.

You can invest in a hotel room automation solution or upgrade your hotel to an amazing smart hotel system to boost your competitiveness in the Singapore hotel business. For further information, please contact us.

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